‘Spider-Man: Brand New Day’ shatters records to become most-watched movie trailer

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Tom Holland launches the official trailer for ‘Spider-Man: Brand New Day’ at sunrise on March 18, 2026, from the top of the Empire State Building. (Marion Curtis/StarPix for Columbia Pictures)

Spider-Man: Brand New Day is now the most-watched movie trailer of all time.

The trailer for the upcoming Sony Pictures film was released on Wednesday. It obtained a historic 718.6 million views in its first 24 hours, according to WaveMetrix.

The Spider-Man: Brand New Day trailer surpassed former record holder Deadpool & Wolverine‘s movie trailer within eight hours of its launch. It reached 373 million views at that time, surpassing Deadpool & Wolverine‘s previous 24-hour record of 365 million.

Spider-Man: Brand New Day also surpassed the record set by the trailer for the video game Grand Theft Auto VI, which previously claimed the title of the biggest video launch of all time in 2025. It received 475 million views over its first 24 hours.

This new film finds Peter Parker in a completely different time in his life. It’s set four years after the events of Spider-Man: No Way Home.

“Peter is now an adult living entirely alone, having voluntarily erased himself from the lives and memories of those he loves,” according to an official description from Sony. “Crime-fighting in a New York that no longer knows his name, he’s devoted himself entirely to protecting his city — a full-time Spider-Man — but as the demands on him intensify, the pressure sparks a surprising physical evolution that threatens his existence, even as a strange new pattern of crimes gives rise to one of the most powerful threats he has ever faced.”

Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo star in the film, which is directed by Destin Daniel Cretton.

Spider-Man: Brand New Day swings into movie theaters on July 31.