New logo
From left to right, the city seal first used in 1968, the logo designed by Nancy Marshall in 2013 and by Dietz Associates in 2022.
The Sanford City Council approved a new city logo Tuesday incorporating a tree and water that the city’s communications director described as “clean, simple and modern.”
The praise was almost universal. Mayor Becky Brink described the logo as “amazing.” Councilors Nathan Hitchcock and Maura Herlihy called it “great,” while councilor Pete Tranchemontagne called it “a home run.” Councilor Jonathan Martell said he appreciated the effort that went into the design but said he thinks it “looks like a snake,” which he said has negative connotations for some people.
The occasion for a redesigned logo was an impending US Department of Justice deadline mandating changes in websites by 2027 to make them more accessible to people with disabilities. In complying with that mandate, the city decided it would be “most efficient and cost effective,” to redesign the logo at the same time. To save money, the redesign was accomplished by Communications Coordinator Megan Boisvert in concert with city councilors Herlihy, Tranchemontagne and Ayn Hanselmann.
The new logo would initially be incorporated into the website then phased in on stationery, the doors of trucks, uniforms and merchandise like coffee cups and shirts.
The logo was adopted 5-1, with Martell dissenting and Councilor Bob Stackpole absent.
The current logo, adopted in 2022, was designed by Dietz Associates of Kennebunk but it hasn’t been completely adopted, as truck doors and uniforms still bear an earlier swish logo.
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